The Blueprint

BSAM Awarded 5 & 6 Star Ratings by Informa Financial Intelligence for Q3 2021

New York, NY—Nov 17, 2021 — Blue Square Asset Management has been awarded multiple PSN Top Guns distinctions for Q3 2021 by Informa Financial Intelligence’s PSN manager database, North America’s longest running database of investment managers. This is the third consecutive quarter for which Blue Square has been awarded awarded this designation.

Blue Square Asset Management was honored with a 6 star and 5 star Top Gun rating for its Managed Volatility US Large Cap strategy as the #1 and #9 manager respectively within the Large Core Equity Universe which comprises 151 firms and 246 products. The Managed Volatility US Large Cap strategy was also recognized with a 6 star rating in the US Core universe, ranking #8, which comprises 274 firms and 658 products.

“It is an honor for the firm to be recognized by Informa for our strategy’s performance versus it’s industry peers” said Jay Bluestine, Blue Square’s Managing Principal and Chief Investment Officer. “However, our clients are the real winners having benefited from the returns our proprietary investment approach delivered making it worthy of these prestigious ratings. We will continue to work tirelessly for them and aim for our systematic rules-based approach to deliver compelling risk adjusted returns over full market cycles.”

Through a combination of Informa Financial Intelligence’s proprietary performance screens, PSN Top Guns is in over 50 universes. This is a well-respected quarterly ranking and is widely used by institutional asset managers and investors. Informa Financial Intelligence is part of Informa plc, a leading provider of critical decision-making solutions and custom services to financial institutions.

Top Gun firms are awarded a rating ranging from one to six stars, with the number of stars representing continued performance over time.

  • Had an r-squared of 0.80 or greater relative to the style benchmark for the recent five-year period. Moreover, the strategy’s returns exceeded the style benchmark for the three latest three-year rolling periods. Products are then selected which have a standard deviation for the five-year period equal or less than the median standard deviation for the peer group. The top ten returns for the latest three-year period then become the 5 Star Top Guns.

  • Had an r-squared of 0.80 or greater relative to the style benchmark for the recent five-year period. Moreover, the strategy’s returns exceeded the style benchmark for the three latest three-year rolling periods. Products are then selected which have a standard deviation for the five-year period equal or less than the median standard deviation for the peer group. The top ten information ratios for the latest five-year period then become the 6 Star Top Guns.

Blue Square Asset Management’s (“BSAM”) Managed Volatility US Large Cap strategy seeks growth through exposure to US large cap equities while seeking to provide reduced volatility over full market cycles. This strategy invests primarily in 35-50 U.S. equities that have a minimum market capitalization of approximately $5 billion. Equity selection is driven by quantitative and fundamental analysis. Equity exposure is adjusted using our proprietary Dynamic Cash Allocation® and ranges from 0%-100%. This systematic, rules-based approach seeks to minimize the impact of large stock market declines. The benchmark is the S&P 500 Total Return Index.

“Congratulations to Blue Square Asset Management for being recognized as a PSN Top Gun,” said Ryan Nauman, Market Strategist at Informa Financial Intelligence’s Zephyr. “This highly esteemed designation allows us to recognize success, excellence and performance of leading investment managers each quarter.”

The complete list of PSN Top Guns and an overview of the methodology can be located on

For more details on the methodology behind the PSN Top Guns Rankings or to purchase PSN Top Guns Reports, contact Margaret Tobiasen at

About Blue Square Asset Management

At Blue Square, we are focused on risk management and seek to reduce the amount of volatility in our clients’ portfolios. Using our proprietary technology and rules-based approach to investing, our decisions are not swayed by predictions or emotions.

Our investment strategy aims to position portfolios defensively during significant market declines. By systematically raising cash during these periods and then investing it when markets are more accommodating, we aim to create a less volatile investment experience, and ultimately deliver better risk-adjusted returns over full market cycles.

At Blue Square rather than trying to predict the future, we aim to prepare for it, regardless of the market’s direction. For more information about BSAM, visit

About Informa Financial Intelligence’s Zephyr

Financial Intelligence, part of the Informa Intelligence Division of Informa plc, is a leading provider of products and services helping financial institutions around the world cut through the noise and take decisive action. Informa Financial Intelligence’s solutions provide unparalleled insight into market opportunity, competitive performance and customer segment behavioral patterns and performance through specialized industry research, intelligence, and insight. IFI’s Zephyr portfolio supports asset allocation, investment analysis, portfolio construction, and client communications that combine to help advisors and portfolio managers retain and grow client relationships. For more information about IFI, visit For more information about Zephyr’s PSN Separately Managed Accounts data, visit

Past performance does not guarantee future results.

Blue Square Wealth is a SEC-Registered Investment Adviser. A copy of the Firm’s Current Disclosure Brochures can be found on the SEC’s IAPD site or may be requested at any time by contacting us. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Securities and Exchange Commission.

All investment strategies have the potential for profit or loss; changes in investment strategies, contributions or withdrawals may materially alter the performance and results of a portfolio. Different types of investments involve varying degrees of risk, and there can be no assurance that any specific investment will be suitable or profitable for a client’s investment portfolio. Past performance is not indicative of future returns.

Significant risk may accompany investments in stocks, bonds or other asset classes over short periods of time. Investment return and principal value will fluctuate with changes in market conditions. Your investment may be worth more or less than your original cost. Past performance is not indicative of future results.

This blog is a publication of Blue Square Wealth. Information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of subjects discussed. All expressions of opinion reflect judgment of author as of date of publication and are subject to change. Information contained herein does not involve rendering of investment advice. A professional adviser should be consulted before implementing any of strategies presented. Information is not an offer to buy or sell, or a solicitation of any offer to buy or sell securities mentioned herein. Different types of investments involve varying degrees of risk. Economic factors, market conditions, and investment strategies will affect performance of any portfolio and there are no assurances that it will match or outperform any particular benchmark. This document may contain forward-looking statements relating to objectives, opportunities, and future performance of U.S. markets generally. Forward-looking statements may be identified by the use of such words as; “believe,” “expect,” “should,” “potential” and other similar terms. Examples of forward-looking statements include, but are not limited to, estimates to financial condition, results of operations, and success or lack of success of any particular investment strategy. All are subject to various factors, including, but not limited to economic conditions, changing levels of competition in industries and markets, changes in interest rates, and other economic, governmental, regulatory and other factors affecting a portfolio’s operations that could cause results to differ materially from projected results. Such statements are forward-looking in nature and involve known and unknown risks, uncertainties and factors, actual results may differ materially from those reflected in forward-looking statements. Investors cautioned not to place undue reliance on forward-looking statements / examples. None of Blue Square Wealth or any affiliates, principals nor any other individual / entity assumes any obligation to update any forward-looking statements as a result of new information, subsequent events or any other circumstances.